Thursday, September 13, 2007

Gorilla's + Chocolate + Drums will never work online!!

Well I would have to say it has! By now I am sure that you have all seen the advert on the TV with Phil Collins and the amazing drumming ability of the gorilla. If you haven't here it is:

Probably about 1 million people have now watched the advert on Youtube which is great advertising in its own right.

But in the Facebook world we live in now it has also created 4 Facebook groups called 'We love the Cadbury's drumming gorilla ' with 2,952 members so far.

Wednesday, September 12, 2007

Google is on the up!

I was reading and article today which to me is a stark reminder on how powerful the mighty Google really is. For years I have talked about Google market share and the dominant position they hold in the UK and generally globally but recent numbers published from JMP Securities analyst William Morrison's analysis of Comscore data, Google is still growing and at a frightening pace!

From July06 to July 07:

  • worldwide users +20%
  • US users +18% (now 22% of 552 million global total)
  • time spent on sites +113%
  • page views +56%
  • Google Maps: blows past Yahoo to 682 million pageviews/mo +98% (vs. Yahoo's 397 million, +32%)
And even more amazing is that little thing called Youtube. It now accounts for 28% of total minutes spent on Google worldwide and an astounding 35% of global users time.