Well I would have to say it has! By now I am sure that you have all seen the advert on the TV with Phil Collins and the amazing drumming ability of the gorilla. If you haven't here it is:
Probably about 1 million people have now watched the advert on Youtube which is great advertising in its own right.
But in the Facebook world we live in now it has also created 4 Facebook groups called 'We love the Cadbury's drumming gorilla ' with 2,952 members so far.