Wednesday, March 12, 2008

The Brits are coming to New York!


It was nice to be asked the other day by the guys down at SEO PR and SES to write a pre event blog about the up and coming SES New York Conference. So thinking about what I could write it on, I felt it was only right to pick my Top 5 sessions next week that involve my fellow UK and European speakers.

This year sees a selection of some top UK speakers flying in to give you some great insight it how search is done the European way. So if you want to pop in to some sessions to hear speakers with different accents here are my top tips of the sessions you need to attend next week in New York.

Top Session 1

It would be only right to start at the beginning and on Day 1 session set one we see a couple of the UK’s top SEO’s in Mike Grehan and Dave Naylor at 9.30am on the:

Organic Listings Forum
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings.

Top Session 2

Sticking with Day 1 we see probably the most UK and European orientated session of the conference at 2pm called:

Search Around the World - Part 2: The UK & Europe
Eastern and Western companies are rushing to get a piece of the action internationally, but does anyone really understand the marketplace. In this session, attendees will learn how to separate hype from actionable activity. Leading experts with "feet on the street" in UK and the rest of Europe discuss the marketplace and the impact it's having on the world.

Every panelist including the moderator is from UK or Europe, looks like a good line up with Moderator Marie Dumesnil, Andrew Girdwood, Thomas Bindl, Sebastien Langlois, Joost de Valk, Massimo Burgio

Top Session 3

Well on to Day 2 now and at 1.30 we have for me what should be one of the best panels of the conference on one of the ‘hot’ topics of the minute. From the UK Mike Grehan and Lyndsay Menzies are involved:

Orion Panel: Universal Search
Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Before you attend this week's optimization and best practices sessions, hear from industry gurus about how search, marketing and information seeking is changing the industry that follows the search. Our ongoing series on universal search will include research data available only at SES.

Top Session 4

For this slot I am going with a session involving another UK speaker who lives in Washington DC now but is still English through and through Simon Heseltine who is speaking on Day 3 at 5.30pm on:

Social Search: The Next Step
Social media networking is changing the way people integrate the Web into their lives. Still, this seems one small step for searchers, but a giant change for search media. What do media such as Eurekster, Wikia, Google, Yahoo, ZoomInfo, Jookster, have in store? As Google and Yahoo move into this space will they retain share? What will the evolution of social media mean to marketing as customer behavior becomes nearly impossible to manipulate?

Top Session 5

Well for the last one I am going to pick a panel on Day 2 at 5.45 that I am moderating. The Local Search Marketing Tactics panel is always a good panel in the US and I have two great speakers with some brilliant content shaping up. As well as this we are going to shake up the format a bit to make it very interactive.

Local Search Marketing Tactics
This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods.

All in all there of some of the best UK and European speakers in New York next week for the conference, which is shaping up to be a great event. See you there next week and feel free to stop any of us for a chat we always appreciate it!

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