Friday, June 29, 2007

Photosynth meets Google Street View


I was speaking earlier this week at the Online Marketing Show in London doing a slot on how we see more rich media integrating to search.

but for me one of the interesting little tech developments that we have coming later this year is something called EveryScape.

I have always been a big fan of Microsoft Photosynth and always will be and when a bout a month back Google launched Street Views in Beta on the maps in the US.

But what Everyscape does it to combined the two and give you the directional ability of Maps but then takes the like of the views from Google Street Views to the next level by giving you the ability to navigate in a virtual world of cities and step off the street in to shops and cafes and view the interior as well. The possibilities are endless and the marketing opportunities great.

Watch out for the launch later this year.

Where will this lead? Interesting eye project.

KDDI Corporation is a Japanese technology company and the have set up a form of imaged based viral marketing site. it is well worth a look as there is nothing around quite like it.

The project that assembles photos, Web images and movies into a constantly morphing display which will show thousand of individual images making up one consolidated picture you can then choose to zoom in and out on the individual panels

Will be interesting to see what the plans are for it, i recommend giving it a go at the Eye-Project site will send you crazy hunting round all the images but it is very addictive!

Friday, June 22, 2007

The Power of the YouTube


I have to say when you think about it after seeing some of Britain has Got Talent last week you could never have imagined a phone salesman called Paul Potts from Carphone Warehouse would let alone be able to sing Opera but actually win the whole thing.

But that's enough about that as it has nothing to do with search. What I am keen to watch is how many views it gets on YouTube. I have found 2 instances of it uploaded on there and already 3.2 Million people have looked at it and with YouTube growing a gathering pace a a rapid rate how high will it go and who will seize the chance to use the space as a marketing opportunity?

http://uk.youtube.com/watch?v=1k08yxu57NA