Friday, June 29, 2007

Photosynth meets Google Street View


I was speaking earlier this week at the Online Marketing Show in London doing a slot on how we see more rich media integrating to search.

but for me one of the interesting little tech developments that we have coming later this year is something called EveryScape.

I have always been a big fan of Microsoft Photosynth and always will be and when a bout a month back Google launched Street Views in Beta on the maps in the US.

But what Everyscape does it to combined the two and give you the directional ability of Maps but then takes the like of the views from Google Street Views to the next level by giving you the ability to navigate in a virtual world of cities and step off the street in to shops and cafes and view the interior as well. The possibilities are endless and the marketing opportunities great.

Watch out for the launch later this year.

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