I was looking at Google the other day and playing a bit with trying to get map data at the top of the natural listings. This seems to be generally the case now in some sectors if you do a location specific search such as 'Gym Manchester' on the main SERPS page.
You will then get a Google Maps listing at the top which links you through to the Maps functions from there.
But I did see another I have not seen before which is a expand function within the Natural Listings.
This seems to be a Google Base upload which integrates through into the Google Maps technology. It shows Google pushing more product to the natural listings offering more control as well. Is this a good thing?? Only time will tell......
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