Friday, August 31, 2007

San Jose the Recap

Well as I mentioned on my blog last week I was out at SES in San Jose last week as well as most of the usual search culprits. Looking around all the blogs most people have beat me to a post on it, but work comes first!

There are a couple of good ones, my old search mate Mike Grehan who never stops amazing me as he manages to go from place to place and keep racking up the miles! Bet you it is not very often you go from San Jose to Liverpool to the Lake District. Denis down at Indextools has a full post as well from his week of analytics and talking to a lot of people by the looks of it in San Jose. thanks for the mention by the way Denis!

Well I left on Sunday morning and arrived at the hotel late Sunday night after about 18 hours of fun filled traveling and a lot of film watching. It is amazing after going out for a quick walk after traveling around 5,500 miles the first person I see is Mel Carson from Microsoft in London, we just keep turning up in the same place. As you can imagine it was an early night and up the next day to be greeted by a sun filled half decent view from the hotel.

Nothing like sun and heat after the summer we have had in the UK. First up I was lucky enough to get a trip up to have a look around Googles head office up at Mountain View (The Googleplex). Really interesting to see how the search giant operates and also have lunch there. They always say the food at Google is good and I have to say it was. Below is a picture of the main buildings from the outside, I was not aloud to take internal shots at Google so I cant show you the one of the X Prize Space Challenge ship in the reception I took (I didn't say that did I?) but it was actually a Paul Allen of Microsoft project which I thought was quite ironic to see it hanging in a Google office!

You can also see in the picture at the back a little sneak preview of the Google Dance main stage. But then it was down to the first day of SES San Jose. I was not speaking till the second day so it was good to go and see the sights and see some of the other guys do there bit.

The first day was very good and it was nice to see a lot of old faces again and meet a lot of new people in the process at the speakers and exhibitors early evening reception. Day 2 came around and so did my session, it was a touch different to the norm as for the first time it was split in two with Search Marketers up first followed by the Search Engines in the next session. For me it worked really well and has had some good coverage from the likes of Search Engine Roundtable and a good piece the other day from Greg Jarboe who talked about Click Fraud have the second most buzz behind Google Universal on the blogs around the conference period when searching for 'Search Engine Strategies' which is great to here.

Here is a picture of the start 'Search Engines on Click Fraud' panel which followed mine as the room started to fill...and I lost the good view I had at this point! (bit of a struggle to take your own pic while speaking hence none).

Overall the sessions worked really well in the new format and long may it continue! That evening was the long awaited Google Dance. And you have to wonder if the queues for the buses set a world record for the 'most search marketers' stood in line. What you can see below is only about 2o% of all the queues. This one includes my mate Dave Naylor towards the back. Sorry Dave my queue moved first! As I took this as we got on the bus. Was good to see you at the event later and over the next few days and well done on a good session on Day 4 early doors!

Was nice to spend some time again with a fellow friend and Search marketer from the US in Jon Kelly from the agency Sure Hits. He has just started blogging again (probably after we spent about 2 hours catching up with Andy Beal and Loren Baker who talked him round) So check him out as he has a lot of good things to say about search and optimisation.

He is the queue for the fabled Google Dance T-shirt, which did run out towards the end of the night so they are a sort after item!

There was two great keynotes which all the bloggers have covered from Ask and Google giving some good future views on where their direction is heading and Jim Lanzone used the Ask commercial I mentioned in one of my last blogs before heading out there.

Well I could go on to talk about the next 2 days in detail but this is already turning into a long post. Overall great conference and session on all 4 days and some great events though out the week. Search is still riding high and with so many exciting things being developed with in the media space I think there are a lot more SES San Jose's to come in the future.

1 comment:

  1. Anonymous8:26 pm

    I will be damned.. :-) are blogging. And I notice, not by marketing, but by a referring URL in my reports (he he... I AM working the Analytics industry)

    You are now officially on my Search list of blogs to read.

    Cheers Jon..

    Dennis R. Mortensen, COO at IndexTools
    My Web Analytics Blog