Well not literally! it was an event run by Microsoft so it was good to hook up with my old mate Mel Carson again to present search in the UK space, Mel has blogged about it as well on his brand new blog on Brand Republic called Digitales, definitely stick it in your favorites.
It was a good session and well received by the attendees but as Mel mentioned in his blog and I will as well the hot topic was 'Privacy'. We here about it more and more in the media press and it is interesting to see that this is echoed in the industry as well as the public domain.
We talked a lot about how the search engines need to deal with it and as the search landscape moves more into maps, mobile and particularly social search the lines need to be carefully defined.
Well the next speaking stop is in a few weeks over in the US at San Jose SES Conference where I will be speaking on the 'Search Marketers On Click Fraud' panel. I have done this panel for a few years now at various SES conferences and it always makes for lively conversation you could say.
Should be a good session so if your there come and say hello!
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