While I was down at the Online Marketing Show last week doing a speaking session we decided to set up a series of interviews with some of the main search providers in the industry which I was able to sign up on the day and get them in front of the dreaded video camera.
We have just published interviews with Richard Firminger - Yahoo, Mel Carson - Microsoft, Ajay Syal - Yell and Steve Miller - IAB to the Latitude Website and Youtube.
Google will follow shortly as it is still getting signed off by their legal team, but it will be added as soon as I have it.
I decided to ask in general only two questions to them all:
1. What is the next big thing in search marketing in the next 12 months?
2. How do you see search developing in the future over say the next 3 to 4 years?
What was interesting to here is that generally everyone had a different opinion! Obviously they had to talk about products from their own organisations (who wouldn't!) but when you listen to their concepts in makes for great insight and a lot of different opinions.
I have put the interview with Richard Firminger - Yahoo Regional Sales Director Northern Europe below. But I recommend going and having a look at them all. You can see them at:
Watch out for the Everyclick blue mouse putting in a guest appearance as well on the Yell.com interview. that mouse was everywhere for the whole 2 days at the show, you couldn't get away from him!