Friday, July 06, 2007

Nothing like a good interview

While I was down at the Online Marketing Show last week doing a speaking session we decided to set up a series of interviews with some of the main search providers in the industry which I was able to sign up on the day and get them in front of the dreaded video camera.

We have just published interviews with Richard Firminger - Yahoo, Mel Carson - Microsoft, Ajay Syal - Yell and Steve Miller - IAB to the Latitude Website and Youtube.

Google will follow shortly as it is still getting signed off by their legal team, but it will be added as soon as I have it.

I decided to ask in general only two questions to them all:

1. What is the next big thing in search marketing in the next 12 months?
2. How do you see search developing in the future over say the next 3 to 4 years?

What was interesting to here is that generally everyone had a different opinion! Obviously they had to talk about products from their own organisations (who wouldn't!) but when you listen to their concepts in makes for great insight and a lot of different opinions.

I have put the interview with Richard Firminger - Yahoo Regional Sales Director Northern Europe below. But I recommend going and having a look at them all. You can see them at:

Watch out for the Everyclick blue mouse putting in a guest appearance as well on the interview. that mouse was everywhere for the whole 2 days at the show, you couldn't get away from him!

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