Microsoft has started using the power of Soapbox video to advertising their search offering from Live Search. Historically search is not an easy thing to advertise and you could say there is no hip and trendy way to do it. But this is a dam good attempt from the Microsoft guys.
Video: Live Search commercial
I have to say mind, I don't have the version of Live Search that allows me to do a search on Live Search and find things around the house such as underwear. Is this in the new Vista? Can I get one of those please Microsoft?